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RESEARCH FACTS ABOUT MUSIC IN RADIO & TV ADS

 

Why Jingles Work

by Russell Huebsch

Some of the biggest products and companies in the world are successful not just because of customer satisfaction, but because customers like a particular jingle in an advertisement. A good jingle catches the customer's attention and makes him think twice about your product...

Effect

Advertising jingles often become a pop culture phenomenon that gets a company hundreds of hours of free advertising through other media picking it up. For instance, a jingle from a FreeCreditReport.com commercial sprouted at least 70 homages to the song on YouTube and increased membership to the site by about 20 percent in one year, according to Helen A.S. Popkin of MSNBC.

Reasons for Jingles in Advertising

by Elise Wile

Memory

The biggest reason that jingles are used to promote products is that advertisers know jingles help people to remember the commercial...

Proven

Jingles work. While ad companies are still testing the effects of many forms of advertising, history shows that commercials that incorporate jingles are often effective...Not only do people remember the jingles, but many are likely to choose the product advertised over competing products, according to researchers. After all, don't people prefer energy drinks that "give you wings?"

Repetition

A good ad campaign involves repetition so that the consumer will associate the product with the company. Jingles take repetition a step further. After hearing a jingle several times as part of a marketing campaign, consumers will often create their own repetition, humming the tune or singing the words in their head. Sometimes the mere sight of the product can trigger the words of the corresponding jingle. Jingles can take on a life of their own, showing up in popular media such as songs, movies and in online social networks. The result is additional product promotion at no cost to the company.

How to Make Good Advertisement Jingles

by Monica Patrick
Advertising jingles are musical techniques businesses use to establish a brand in a memorable, entertaining way. A jingle relays information about a company or product through music and lyrics...

1. Establish how long the jingle needs to be. 10 seconds, 30 seconds, 45 seconds, 60 seconds.

2. Select a musical genre that your target audience would most identify with.

3. Write a short core message or catchy sentence for the jingle. Usually seven words or less.